Pet Wearable Market Tendencies
Pets.com started with a five-city promoting campaign, which was expanded to 10 cities by Christmas 1999. The company succeeded in making its mascot, the Pets.com sock puppet, well known. The Pets.com site design was extraordinarily nicely-obtained, garnering a number of advertising awards. In January 2000, the corporate aired its first national commercial as a Super Bowl ad which cost the corporate $1.2 million.